Making style simple for

every woman

I believe that style should be a reflection of who you are. Fashion isn't just about clothes; it's about telling your story to the world.

I believe that makeup is made for highlighting natural beauty, not hiding it. Beauty is the uniqueness we were born with.

And I believe that self-care is selfless. There is nothing selfish about doing what it takes to be your best self.

Keep reading for practical tips designed to help you shine bright!

beauty is being THE best version of yourself. Everyone else is taken.

meet alexa

Growing up with a mom who worked for Condé Nast, fashion and beauty have always had a special place in my heart. I’ve written for magazines like Bustle and Bella, worked as a stylist, and even sat front row at New York Fashion Week.

But as a petite hourglass, getting dressed wasn’t always easy. Finding my style meant embracing my body, separating trends from style preferences, and unapologetically being myself. Over the years, I’ve learned how to translate the runway to real life, and embrace a “less is more” mentality. Today, my style reflects who I am… and I believe that your style can be uniquely yours, too.

My mission is to be the best friend that every woman needs by sharing my successes, my failures, and all of the tips and tricks I learn along the way. Whether you’re trying to upgrade your self care routine, or give your closet a glow up, I’m your girl!